Under the new scheme, iPhone and Apple Watch models can be purchased on 12 or 24-month contracts, while Macs and iPads will be available on 24 or 36-month contracts.
The program includes the latest models, such as iPhone 17, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, MacBook Air, MacBook Pro, iMac, Mac Studio, iPad Air, iPad Pro and iPad Mini. Meanwhile, the company’s cheaper devices, such as iPhone 16, MacBook Neo, basic iPad and Apple Watch SE, are not part of this offer. Apple emphasizes that the new program replaces the iPhone Upgrade Program, expanding the possibility of paying in installments to other products and offering greater flexibility for customers.
The most economical option for leasing an iPhone costs $17.99 per month, while the previous iPhone upgrade program started at around $42 per month.
Market experts estimate that this move aims to make buying Apple devices similar to a monthly subscription, at a time when consumers are postponing replacing phones due to increasingly high prices. The program is introduced just a few weeks before the launch of the new generation of iPhones, where Apple is also expected to introduce its first phone with a foldable screen, which according to reports could be the company’s most expensive device to date.