YouTube on Wednesday rolled out a new plan for all subscribers in the U.S. The company introduced a $7.99 monthly subscription service to create a plan that will compete with Netflix’s previously announced offerings. The new plan is ad-free for most videos, with the exception of music videos. The “Premium Lite” plan is aimed at customers who rarely watch music videos or listen to music.
YouTube is one of the main players when it comes to music video content, having a significant number of users.
YouTube’s existing $13.99 plan is ad-free, including music, while a separate $10.99 plan offers ad-free music videos and other videos with ads, essentially the opposite of the new plan. The new option fills a demand YouTube has noticed for several years among users who already pay for other music streaming subscriptions. This “phenomenon” is especially noticeable in the United States, where the market is led by Spotify.